Affiliate Disclosure
Last updated: January 2026
Welcome to aicpa-eca.org (the "Site"), an independent review resource covering the top 50 betting sites in the UK. Transparency matters to us, so please take a moment to read this Affiliate Disclosure before using our content.
1. We Earn Affiliate Commissions
aicpa-eca.org participates in affiliate marketing programmes with online casinos, bookmakers, and other gambling operators. This means that when you click on certain links on this Site and subsequently register an account, make a deposit, or place a bet with an operator, we may receive a commission from that operator — at no additional cost to you.
These commissions are how we fund the operation of this Site, including the research, testing, and writing of our reviews and guides.
2. Commissions Do Not Influence Our Editorial Content
Our rankings, reviews, ratings, and recommendations are based on our own independent assessment criteria, which include licensing status, game selection, bonus terms, payment speed, customer support, and player safety measures.
Commercial relationships never determine editorial rankings. An operator cannot pay for a higher position in our lists, a better review score, or the removal of legitimate criticism. Where an operator has a commercial relationship with us, that relationship is disclosed alongside the relevant content.
3. How to Identify Affiliate and Sponsored Links
We aim to make commercial relationships easy to spot:
- Affiliate links may appear as text links, buttons (e.g. "Visit Site", "Claim Bonus"), or operator logos within reviews, comparison tables, and "top list" articles.
- Sponsored or paid placements are labelled with wording such as "Sponsored", "Ad", or "Advertisement Feature".
- Where technically applicable, affiliate links are tagged with
rel="sponsored"orrel="nofollow"attributes in line with search engine guidelines. - Pages containing affiliate links display a disclosure notice near the top of the content.
If you are ever unsure whether a link is an affiliate link, please assume that outbound links to gambling operators on this Site may earn us a commission.
4. Regulatory Compliance (United Kingdom)
As a website directed at users in Great Britain, we seek to comply with all applicable UK regulations and industry standards, including:
- The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), enforced by the Advertising Standards Authority (ASA), which requires that marketing communications — including affiliate content — are obviously identifiable as such;
- The Competition and Markets Authority (CMA) guidance on online reviews and endorsements;
- The Consumer Protection from Unfair Trading Regulations 2008 (and successor consumer protection law);
- Relevant UK Gambling Commission requirements applicable to gambling advertising, including the principle that gambling marketing must be socially responsible and must not be directed at persons under 18.
We only promote operators that hold a valid licence from the UK Gambling Commission for the British market.
5. Your Responsibility as a Reader
While we work hard to keep our content accurate and up to date, offers, bonuses, odds, and terms can change at any time and are controlled by the operators, not by us. By using this Site you acknowledge that:
- You are responsible for verifying the current terms and conditions of any offer directly with the operator before registering or depositing.
- You must be 18 years or older and legally permitted to gamble in your jurisdiction.
- Gambling involves risk. Never bet more than you can afford to lose.
- aicpa-eca.org is not a gambling operator and accepts no liability for losses incurred at third-party sites.
If gambling stops being fun, help is available: GamCare (0808 8020 133), BeGambleAware.org, and GamStop (self-exclusion) offer free, confidential support.
Contact Us
If you have any questions about this Affiliate Disclosure or our commercial relationships, please contact us via the contact page on aicpa-eca.org.